Landing Page Template

This page template was designed in the fall of 2018 through my company, Blueprint Digital. Our client, a national physical therapy practice, was looking to update their website in order to improve both user experience and SEO. They had recently updated their branding, but had not yet implemented any new assets or brand language. They decided to start by redesigning their clinic landing pages, which are key in bringing new patients through their doors. As the lead designer on this project, I implemented a modern aesthetic, updated the content architecture, and assisted in supervising development and QA.

Process

While considering which content to keep, add, and remove from the clinic template, I first made sure that I included the essential information: clinic address, contact information, and a prominent "Request an Appointment" button. This information was placed near the top of the page, above the fold. Directly below this, I placed secondary information such as "Services Offered", clinic pictures, and a Google map. In addition to the map, written directions needed to remain highly visible, as they were found to be important to older patients. Further down the page, we focused on SEO efforts by including an expanded content section and links to relevant blogs.