HVAC Website
This website, created for an Atlanta-based HVAC company, was designed and developed through my company, Blueprint Digital, in the winter of 2017-2018. As the lead designer and developer on this project, I saw this process through from start to finish. In order to increase customer conversion (in the form of scheduled appointments), I created a modernized, streamlined UI, which enabled users to quickly and easily access the information they were looking for.
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Process
One important element in this design is the sticky message button, which can always be found in the bottom-left corner of the user's viewport. On this site, every page provides a new conversion opportunity - and it's crucial that users be able to quickly and easily schedule a consultation. In addition to being able to schedule an appointment on any page, users encounter strategic call-to-action's throughout the site. A clear hierarchy of information allows frustrated homeowners to quickly sift through content, instead of getting bogged down in paragraphs of irrelevant technical information.
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Site
The finished site has a simplified interface allows visitors to quickly find information relating to their issue, and contact the company for prompt heating or cooling assistance.
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